Creating a 2024 health awareness calendar this year is a great way to market your pharmacy while promoting patient health.
Benefits of creating a 2024 health awareness calendar
Every month, national organizations and countries around the world come together to share educational content and promote services that support specific health conditions. From cancer prevention to diabetes awareness, these events help bring communities together.
Health awareness initiatives are also a great addition to your pharmacy’s marketing strategy, allowing you to develop relationships with your audience while advertising relevant products and services. By highlighting different health topics each month and providing themed incentives, you can keep patients engaged and give them a reason to visit your pharmacy.
JANUARY
- Cervical Health Awareness Month
- Thyroid Awareness Month
- National Glaucoma
Awareness Month
FEBRUARY
- American Heart Month
- National Cancer Prevention Month
- National Children’s Dental
Health Month
MARCH
- National Sleep Awareness Week:
March 10-16 - National Kidney Month
- National Nutrition Month
APRIL
- World Immunization Week:
April 24-30 - National Stress Awareness Month
- World Meningitis Day:
Wednesday, April 24
MAY
- National Asthma & Allergy
Awareness Month - National Womens Health Month
- National High Blood Pressure
Education Month
JUNE
- National Migraine & Headache
Awareness Month - National Great Outdoors Month
- Men’s Health Month
JULY
- UV Safety Month
- World Hepatitis Day: July 28
AUGUST
- National Immunization
Awareness Month - National Breastfeeding Month
- Contact Lens Health Week:
August 19
SEPTEMBER
- Cholesterol Education Month
- National Women’s Health and
Fitness Day: September 25 - Head Lice Prevention Month
OCTOBER
- Bone and Joint Health Action Week:
October 12-20 - Healthy Lung Month
- Health Literacy Month
NOVEMBER
- National Diabetes Month
- Gastroesophageal Reflux Disease
Awareness Week: November 17-23 - COPD Awareness Month
DECEMBER
- National Handwashing Awareness
Week: December 2-8 - National Influenza Vaccination
Week: December 6-12
Promoting your 2024 health awareness calendar
With all of the online resources available for health awareness, there are a lot of ways to market your front end, create social media posts, and share resources that help your patients live healthier lives. Posting educational content on your social media pages can drive patient adherence and add value to their online experience. Also, don’t forget to promote these awareness events on your website and at your pharmacy.
Resources & ideas for promoting your 2024 health awareness calendar
January
- Cervical Health Awareness Month | Share downloadable content from the NCCC and advocate for HPV vaccinations.
- Thyroid Awareness Month | Advertise alternative decongestant products for patients with thyroid disease.
February
- American Heart Month | Advertise heart-healthy supplements, utilize the Outreach Toolkit from the NIH or this American Heart Month Toolkit from the CDC for social media posts.
- National Cancer Prevention Month | Share a cancer prevention quiz from the AACR on social media.
- National Children’s Dental Health Month | Advertise discounts on kids toothbrushes and toothpaste.
March
- National Sleep Awareness Week | Post sleep hygiene tips next to sleep aid medications. “Not feeling well-rested? Try Breathe Right Strips!”
- National Kidney Month | Have a BOGO sale on Vitamin D Supplements.
April
- World Immunization Week | Post a flyer and share a list on social media of your vaccination offerings.
May
- National Asthma & Allergy Awareness Month | Post allergy and asthma tips, and offer discounts on over-the-counter allergy medicines.
- National Osteoporosis Month | Offer discounts on multivitamins with extra calcium.
- National High Blood Pressure Education Month | Utilize the Hypertension Communications Kit from the CDC.
June
- National Migraine & Headache Awareness Month | Print downloadable patient guides from the American Migraine Association to share with your patients.
- National Great Outdoors Month | Post a flyer that reads, “Don’t let bites or poison ivy stop your outdoor adventures. Great Outdoors Checklist: Calamine lotion, bug spray, anti-itch cream, sunscreen and bandaids.”
- Men’s Health Month | Have a BOGO sale on mens’ multivitamins.
July
- UV Safety Month | Advertise and offer discounts on sunscreen and share sun safety tips on social media.
- World Hepatitis Day | Utilize these campaign materials for custom posters and social media graphics.
- National Immunization Awareness Month | Post and print immunization schedules and share the vaccine assessment tool from the CDC website.
- National Breastfeeding Month | Discount supplements that support lactation and post-natal health and utilize this social media tool kit from NICHQ.
- Contact Lens Health Week | Advertise contact lens cases with “The American Optometric Association recommends replacing your contact lens case every three months!”
September
- Cholesterol Education Month | Utilize the cholesterol communications kits from the CDC website.
- National Women’s Health and Fitness Day | Have a BOGO sale on womens’ multivitamins.
October
- Bone and Joint Health Action Week | Share a flyer or social media posts on glucosamine supplements.
- Healthy Lung Month | Advertise smoking cessation tips and discount smoking cessation products.
- Health Literacy Month | Host a prescription safety session and/or utilize the Health Literacy Month Toolkit for social media posts.
- World Meningitis Day | Advertise your meningococcal vaccine service.
November
- National Diabetes Month | Advertise diabetic shoes, inserts and lotion.
- Gastroesophageal Reflux Disease Awareness Week | Share downloadable content from IFFGD and offer discounts on antacids.
- COPD Awareness Month | Use pre-written articles and social media resources from the NIH.
December
- National Hand Washing Awareness Month | Offer BOGO hand soaps and sanitizers and share best practices for hand washing on social media.
- National Influenza Vaccination Week | Partner with local businesses or organizations to offer flu vaccinations at their locations.
The list of health awareness events continues to grow each year, so be sure to check regularly for new opportunities and ideas. Here are even more national health awareness months, weeks, and days to look out for, compiled by Becker’s Hospital Review.
Let our experts help you market your Health Awareness Calendar
Lumistry offers a range of digital marketing services and support, including curated health resources written by pharmacists and posted to social media on your behalf. With targeted Facebook and Instagram ads, we can also help promote your front-of-house sales and drive new customers to your pharmacy.
Leave it to us to tackle your 2024 health awareness calendar, so you can spend more time focusing on your patients!