Creating a 2024 health awareness calendar this year is a great way to market your pharmacy while promoting patient health.
Benefits of creating a 2024 health awareness calendar
Every month, national organizations and countries around the world come together to share educational content and promote services that support specific health conditions. From cancer prevention to diabetes awareness, these events help bring communities together.
Health awareness initiatives are also a great addition to your pharmacy’s marketing strategy, allowing you to develop relationships with your audience while advertising relevant products and services. By highlighting different health topics each month and providing themed incentives, you can keep patients engaged and give them a reason to visit your pharmacy.
JANUARY
- Cervical Health Awareness Month
- Thyroid Awareness Month
- National Glaucoma
Awareness Month
FEBRUARY
- American Heart Month
- National Cancer Prevention Month
- National Children’s Dental
Health Month
MARCH
- National Sleep Awareness Week:
March 9-15 - National Kidney Month
- National Nutrition Month
APRIL
- World Immunization Week:
April 24-30 - National Stress Awareness Month
MAY
- National Asthma & Allergy
Awareness Month - National Osteoporosis Month
- National High Blood Pressure
Education Month - National Women’s Health Month
- Mental Health Awareness Month
JUNE
- National Migraine & Headache
Awareness Month - National Great Outdoors Month
- Men’s Health Month
JULY
- UV Safety Month
- World Hepatitis Day: July 28
AUGUST
- National Immunization
Awareness Month - National Breastfeeding Month
- Contact Lens Health Week:
Third full week of August
SEPTEMBER
- Cholesterol Education Month
- National Women’s Health and
Fitness Day: September 25 - Head Lice Prevention Month
OCTOBER
- Bone and Joint Health Action Week:
October 12-20 - Healthy Lung Month
- Health Literacy Month
- World Meningitis Day: October 5, 2025
- World Mental Health Day: October 10, 2025
NOVEMBER
- National Diabetes Month
- Gastroesophageal Reflux Disease
Awareness Week: November 16-22 - COPD Awareness Month
DECEMBER
- National Handwashing Awareness
Week: First week of December - National Influenza Vaccination
Week: Early December
Promoting your 2024 health awareness calendar
With all of the online resources available for health awareness, there are a lot of ways to market your front end, create social media posts, and share resources that help your patients live healthier lives. Posting educational content on your social media pages can drive patient adherence and add value to their online experience. Also, don’t forget to promote these awareness events on your website and at your pharmacy.
Resources & ideas for promoting your 2025 health awareness calendar
January
- Cervical Health Awareness Month | Share downloadable content from the NCCC and advocate for HPV vaccinations.
- Thyroid Awareness Month | Share printable content from the American Thyroid Association.
- National Glaucoma Awareness Month | Visit the National Eye Institute’s site for resources on glaucoma early detection and steps people with glaucoma can take.
February
- American Heart Month | Advertise heart-healthy supplements, utilize the Outreach Toolkit from the NIH for social posts.
- National Cancer Prevention Month | Share a cancer prevention quiz from the AACR on social media.
- National Children’s Dental Health Month | Advertise discounts on kids toothbrushes and toothpaste.
March
- National Sleep Awareness Week | Post sleep hygiene tips next to sleep aid medications. “Not feeling well-rested? Try Breathe Right Strips!”
- National Kidney Month | Share this infographic from the National Kidney Foundation to help educate your patients.
- National Nutrition Month | Partner with a local nutritionist and host an informative session, either in-person or via a webinar, for your patients.
April
- World Immunization Week | Post a flyer and share a list on social media of your vaccination offerings. Find more information about World Immunization week events here.
- National Stress Awareness Month | Share tips on social media on how to manage stress in day to day life. Provide discounts on OTC products that help to relieve stress.
May
- National Asthma & Allergy Awareness Month | Post allergy and asthma tips, and offer discounts on over-the-counter allergy medicines. For more resources on how to celebrate, click here for 14 Ways to Celebrate Asthma and Allergy Awareness Month.
- National Osteoporosis Month | Offer discounts on multivitamins with extra calcium.
- National High Blood Pressure Education Month | Utilize the Hypertension Communications Kit from the CDC.
- National Womens Health Month | Offer discounts on women’s health items at the pharmacy. Share informative posts on social media highlighting these items and how they can help women’s health.
- Mental Health Awareness Month | Download the toolkit from the National Alliance on Mental Health (NAMI) and share with your customers both in the pharmacy and on social media.
June
- National Migraine & Headache Awareness Month | Print downloadable patient guides from the American Migraine Association to share with your patients.
- National Great Outdoors Month | Post a flyer that reads, “Don’t let bites or poison ivy stop your outdoor adventures. Great Outdoors Checklist: Calamine lotion, bug spray, anti-itch cream, sunscreen and bandaids.”
- Men’s Health Month | Have a BOGO sale on mens’ multivitamins. For extra information on the importance of Men’s Health Month, visit this page from Brown University.
July
- UV Safety Month | Advertise and offer discounts on sunscreen and share sun safety tips from the American Academy of Dermatology on social media.
- World Hepatitis Day | Utilize these campaign materials for custom posters and social media graphics.
- National Immunization Awareness Month | Post and print immunization schedules and share the vaccine assessment tool from the CDC website.
- National Breastfeeding Month | Discount supplements that support lactation and post-natal health and utilize this social media tool kit from NICHQ.
- Contact Lens Health Week | Advertise contact lens cases with “The American Optometric Association recommends replacing your contact lens case every three months!” Visit here for a CDC toolkit on promoting this week.
September
- Cholesterol Education Month | Utilize the cholesterol communications kits from the CDC website.
- National Women’s Health and Fitness Day | Have a BOGO sale on womens’ multivitamins. Partner with a local fitness studio to celebrate this day.
- Head Lice Prevention Month | Educate your patients on how to provide care to those with head lice using this resource from the CDC. Offer discounts on OTC head lice treatment products.
October
- Bone and Joint Health Action Week | Share a flyer or social media posts on glucosamine supplements.
- Healthy Lung Month | Advertise smoking cessation tips and discount smoking cessation products.
- Health Literacy Month | Host a prescription safety session and/or utilize the Health Literacy Month Toolkit for social media posts.
- World Meningitis Day | Advertise your meningococcal vaccine service. Download these educational resources to share at your pharmacy or on social media from the American Society for Meningitis Prevention.
- World Mental Health Day | Share these resources from the World Health Organization on your website or social media platforms. Host an in-person pharmacy event on this day to bring your community together.
November
- National Diabetes Month | Advertise diabetic shoes, inserts and lotion. Download these resources and toolkit to spread awareness from the National Diabetes Association.
- Gastroesophageal Reflux Disease Awareness Week | Share downloadable content from IFFGD and offer discounts on antacids.
- COPD Awareness Month | Use pre-written articles and social media resources from the NIH.
December
- National Hand Washing Awareness Month | Offer BOGO hand soaps and sanitizers and share best practices for hand washing on social media. Visit the CDC for information on their campaign “Life is better with clean hands.
- National Influenza Vaccination Week | Partner with local businesses or organizations to offer flu vaccinations at their locations. Share Flu Resources via social media from the CDC.
The list of health awareness events continues to grow each year, so be sure to check regularly for new opportunities and ideas.
Let our experts help you market your Health Awareness Calendar
Lumistry offers a range of digital marketing services and support, including curated health resources written by pharmacists and posted to social media on your behalf. With targeted Facebook and Instagram ads, we can also help promote your front-of-house sales and drive new customers to your pharmacy.
Leave it to us to tackle your 2025 Health Awareness Calendar, so you can spend more time focusing on your patients!