Social media is a powerful tool that when used properly, can reach a wide audience, but creating regular social media content for your pharmacy can be a challenge to make time for on top of all the many other day-to-day tasks that need to be accomplished. Fortunately, we’ve done some of the heavy lifting for you with some resources and post ideas that can help you get a jump start on planning your pharmacy’s social media calendar this summer.
Creating social media posts for your pharmacy
Below are two great resources for creating posts and images.
- Canva is an excellent resource to create bright eye-catching designs. You can utilize a template already made, or create your own. In our post ideas below, you’ll see examples of designs we made in a matter of minutes using these pre-made templates.
- The CDC ‘Heat Health’ toolkit was created to “provide healthcare professionals and patients with resources to help manage heat and their health.”
Summer social media post ideas
Heat stroke posts
Educate your patients on signs and symptoms of heatstroke & what to do if this does occur. Below are examples of text you can include:
What do we do when a heat stroke occurs?
- Call 911 for emergency medical care.
- Try communicating with the patient.
- If a patient can drink, have the patient drink cold water.
- Wet the skin around the patient.
- Try to circulate fresh and cool air.
- Move to a shaded area and remove outer clothing.
Symptoms:
- Extremely high body temperature (Typically 104F / 40C or higher)
- Hot, red, dry or damp skin
- Altered mental state or confusion
- Seizure
- Headache
- Rapid pulse
- Loss of consciousness (in severe cases)
Heat exhaustion posts
Educate your patients on signs and symptoms of heat exhaustion & what to do if this does occur. Below are examples of text you can include:
What do we do when heat exhaustion occurs?
- Move to a cooler, shaded environment.
- Have the person lie down and rest.
- Offer cool (not ice-cold) water to drink.
- Loosen clothing and apply cool, wet cloths to the skin.
- Use fans or air conditioning if available.
Symptoms:
- Body temperature elevated but typically below 104°F / 40°C
- Heavy sweating
- Pale, cool, clammy skin
- Weakness or fatigue
- Dizziness or fainting
- Nausea or vomiting
- Muscle cramps
- Headache
Drowning prevention posts
Educate your patients on water safety and what to do if a drowning does occur. Below are some examples of text you can include:
- Supervise pool or water area closely.
- Children/Adults learn basic swimming and water safety skills or wear a life jacket when in water.
- Become trained to administer CPR.
- Avoid alcohol while swimming/supervising others who are swimming.
Dehydration posts
Educate your patients on hydration and tips for staying hydrated as temperatures rise. Below are examples of text you can include:
What are some ways to stay hydrated?
- Ensure the whole family has designated water bottles and they are taken on all trips/outings.
- If electrolyte replenishment is needed, educate your patients to figure out the best option for them.
- Take designated water breaks throughout the outings to ensure everyone is staying hydrated.
Skin protection posts
Educate your patients on ways to protect their skin from the sun. The CDC offers some great recommendations for sun safety. Below are examples of text you can include:
Which medications can cause increased skin sensitivity to the sun?
- Antibiotics and Over-the-counter medication
- Benadryl
- Nonsteroidal Anti-inflammatory Drugs (NSAIDs) → Aspirin, Ibuprofen
- Antibiotics: Bactrim, Tetracycline
- Antidepressants
- Antipsychotics
- Oral Diabetic medications
What are some sun health tips?
- If possible, avoid being outdoors when the sun is most intense (10 am-2 pm)
- Recommend using umbrellas, sunglasses, wide hats, and use sunscreen to protect your skin when outdoors
- Sunscreen application tips: Apply 30 minutes before going out into the sun. Reapply the sunscreen every 2 hours and every time you come out of the water.
- How to choose the right sunscreen? Use sunscreen with an SPF of at least 30. Check the expiration date of the sunscreen and do not use expired products.
Need help with your pharmacy’s social media strategy?
Our digital marketing experts are here to help you build your pharmacy’s social media presence through the all the seasons.
