August provides pharmacies with valuable opportunities to engage patients in conversations around immunizations, healthy aging, and preventive care while reinforcing their role as an accessible, trusted healthcare destination.
By aligning patient conversations, in-store education, and service promotions with nationally recognized health awareness events, your pharmacy can transform seasonal topics into meaningful patient touchpoints that build trust, encourage proactive care, and support healthier communities as families prepare for the busy fall season.
Download a print-friendly 2026 health awareness calendar.
Print it, hang it up, and reference it for your pharmacy communications all year long.
August Health Awareness Events
August includes several key observances that allow pharmacies to promote preventive care, educate patients, and strengthen community engagement ahead of the fall and back-to-school season.
National Immunization Awareness Month
National Immunization Awareness Month highlights the importance of staying up to date on recommended vaccines at every stage of life. As patients begin preparing for flu season and children return to school, pharmacies are well-positioned to educate patients, administer immunizations, and help improve vaccination rates within their communities.
How to get involved:
- Encourage patients to review their vaccination status and stay current on recommended immunizations for children, adults, older adults, and pregnant individuals.
- Promote pharmacy immunization services for routine vaccines, school-required vaccinations, shingles, pneumonia, RSV, and upcoming seasonal vaccines when available.
- Educate patients about vaccine safety, effectiveness, and the importance of protecting themselves and those around them.
- Remind eligible patients to schedule annual flu vaccinations as vaccine availability begins.
Helpful resources:
➡️ Centers for Disease Control and Prevention (CDC) – National Immunization Awareness Month – Educational materials, vaccine schedules, and patient resources.
➡️ Immunize.org – Printable handouts, vaccine FAQs, and clinical resources for patients and healthcare professionals.
National Breastfeeding Month
National Breastfeeding Month recognizes the importance of breastfeeding while supporting parents through education, encouragement, and access to healthcare resources. Pharmacists can provide guidance on medication safety during breastfeeding, recommend appropriate over-the-counter products, and connect families with additional support services.
How to get involved:
- Counsel breastfeeding parents on medication safety and help identify medications that are compatible with breastfeeding.
- Recommend products that support breastfeeding, including breast care products, hydration, vitamins, and infant health essentials.
- Share educational resources on breastfeeding benefits and available community support programs.
- Refer patients with breastfeeding concerns to their healthcare provider or a certified lactation consultant when appropriate.
Helpful resources:
➡️ Office on Women’s Health – Breastfeeding Resources – Patient education, FAQs, and support resources.
➡️ U.S. Breastfeeding Committee – Campaign information, educational materials, and advocacy resources.
Psoriasis Awareness Month
Psoriasis Action Month raises awareness of psoriasis, a chronic autoimmune skin condition that affects millions of people. Pharmacies can support patients by providing education on treatment options, medication adherence, and lifestyle strategies that help manage symptoms and improve quality of life.
How to get involved:
- Educate patients about common psoriasis symptoms and encourage early evaluation for persistent skin changes.
- Provide medication counseling to help patients understand topical, oral, injectable, and biologic treatment options.
- Recommend appropriate skin care products that help relieve dryness and irritation.
- Encourage patients to work closely with their healthcare provider to develop an effective long-term treatment plan.
Helpful resources:
➡️ National Psoriasis Foundation – Patient education, treatment information, social media assets, and support resources.
National Senior Citizens Day: August 21
National Senior Citizens Day recognizes the valuable contributions of older adults while encouraging healthy aging and access to preventive healthcare. Community pharmacies play an important role in supporting seniors through medication management, immunizations, chronic disease education, and personalized care that helps them maintain their health and independence.
How to get involved:
- Encourage older adults to schedule medication reviews to help improve medication safety, adherence, and overall health outcomes.
- Promote recommended immunizations for older adults, including influenza, shingles, RSV, and pneumococcal vaccines.
- Educate patients and caregivers about medication adherence tools, medication synchronization, and home delivery services that can simplify prescription management.
- Share resources on healthy aging, fall prevention, nutrition, routine preventive screenings, and encourage patients to speak with their healthcare provider about maintaining their long-term health.
Let our experts help you market your Health Awareness Calendar
Lumistry offers a range of digital marketing services and support, including curated resources for health awareness events. Leave it to us to tackle your 2026 Health Awareness Calendar, so you can spend more time focusing on your patients.
